Tourism Matters...

A Guide to Using Picasa
This is the first post in a new series of "A Guide To.." highlighting better practice or at worst opinions on how you might improve your profile online.We hope that you find them useful and of course if you do you can always let your fellow businesses k...

Good Use of Blog by Dornoch Hotelier
Grant Sword who's currently looking after the marketing and management of the recently re-opened Royal Golf Hotel in Dornoch has takane advantage of the press furore about Alex Salmond's remark about choosing to go to Dornoch so he could play golf!His rec...

Scottish Highlands Year of Food and Drink Support
New funding for a series of events in the Highlands to mark the year-long celebration of Scotland's iconic produce has been announced.As part of the national drive to promote Scotland as a land of food and drink, additional funding of £25,000 has been aw...

TM Briefing - Using Google Alerts
One of the least used tools in our experience by the hospitality sector is Google Alerts and in all honesty it should be up there as one of yur online marketing priorities.If you search the internet you'll find loads about reputation management - roughly...

Scottish Enterprise - Value for Money?
In the light of all of the figures being pushed about about budget cuts and job losses across the public sector it would seem logical that tourism and hospitality will feel the pain in terms of budget reductions and staffing cuts. However there are argume...

Tourism Matters News Archive

30-07-2010

New Tourism Blog For Ayrshire and Arran Tourism Businesses

Ayrshire based Hospitality marketing company The Edge have just gone live with a new blog in conjunction with the the Tourism group of the Ayrshire Chamber of Commerce.
Using the recently designed brand for Ayrshire and Arran, the new Just Be Here blog is giving all the key hospitality groups involved in the chamber free access to publishing their events, news and product information directly onto the blog generating news coverage and another distribution channel for their businesses.

Ian McCaig, managing director of The Edge explained, "We offered to put the simple blog in place simply because it wasn't there! We were recently asked to join the tourism group by the Ayrshire Chamber of Commerce and at the first meeting suggested that it would be worthwhile looking at giving the various groups involved an aggregated online outlet for promotional purposes.

"It fits in waith the strategies we're trying to get rouism businesses across Scotland to buy into just now. Online marketing is now so much more than jsut having a website and expecting the business to come to you. It needs work and recognition that single channels of distribution are not enough; multiple routes to market must be exploited. Using Blogs alongside social media tools, e-mail marketing and recognising that off line marketing still has a place can help tourism businesses develop a much stronger and profitable online presence."

Ayrshire tourism businesses can now post their press copy or promotions direct to the Just be Here Blogger and once approved they'll go live with appropriate links back to the business website.
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