Tourism Matters...

A Guide to Using Picasa
This is the first post in a new series of "A Guide To.." highlighting better practice or at worst opinions on how you might improve your profile online.We hope that you find them useful and of course if you do you can always let your fellow businesses k...

Good Use of Blog by Dornoch Hotelier
Grant Sword who's currently looking after the marketing and management of the recently re-opened Royal Golf Hotel in Dornoch has takane advantage of the press furore about Alex Salmond's remark about choosing to go to Dornoch so he could play golf!His rec...

Scottish Highlands Year of Food and Drink Support
New funding for a series of events in the Highlands to mark the year-long celebration of Scotland's iconic produce has been announced.As part of the national drive to promote Scotland as a land of food and drink, additional funding of £25,000 has been aw...

TM Briefing - Using Google Alerts
One of the least used tools in our experience by the hospitality sector is Google Alerts and in all honesty it should be up there as one of yur online marketing priorities.If you search the internet you'll find loads about reputation management - roughly...

Scottish Enterprise - Value for Money?
In the light of all of the figures being pushed about about budget cuts and job losses across the public sector it would seem logical that tourism and hospitality will feel the pain in terms of budget reductions and staffing cuts. However there are argume...

Tourism Matters News Archive

28-07-2010

New VisitScotland Digital Strategy

Just been to a presentation by Robbie Parish the Head of Digital for VisitScotland, the purpose of this was to share a preview of the new digital strategy for VisitScotland.  On first impressions I have to say I'm very encouraged with the approach.

I'll blog in more detail soon, but wanted to share my initial thoughts with you.  It was particularly pleasing to see the plans for the use of a centralised database structure similar to that of the Claymore Project and also how this fits with the broader Digital Scotland landscape.


I look forward to sharing more with you on this topic soon....Back to News